The Princess of Asturias, Letizia Ortíz, inaugurated the International Fashion Hall of Madrid (SIMM) which beginning was colorful and fresh due to the fabrics and accessories shown by the guest of this year: Brazil.
The 60th edition brings innovative proposals for malewear, femalewear, underwear, bathing suits and accessories. About 571 companies are participating in this exhibition as well as about 1,000 brands known worldwide.
The new underwear hall will promote DIM and Wonderbra bathing suits on the catwalks. This is the first time that Wonderbra will swim on this market. On the other hand, Colombia will held the 7th edition of LAF in Medellin on July 29th- 31st.
The SIMM gathers together a wide offer targeted to fashion professionals, unique in Spain due to its diversity, where prestigious brands all over the world will have the best window.
There will be innovations in terms of lines, fabrics and designs distributed in sectors such as Gala, Pearls, Soul -water, land and energy spaces- Eternal, Free, Man, Quick fashion and Accessories located at halls 1 to 6 of Madrid Fair.