As many other actors, singers and models, Ewan McGregor is the image of a fragrance: Davidoff Adventure, in this case. He is the perfect choice since he is a real adventurer. He has traveled across several countries by motorbike and, therefore, this kind of transport was included in the campaign.
Adventure was created by Antoine Lie and it is made of yerba maté, citrus fruits, black sesame, cedar and vetiver. Adventure by Davidoff is oriented to adventurers and wild men who are fearless and like to try new things continuously. Additionally, the packaging emulates a flask.
Regarding adventures, Ewan McGregor declared: “I believe that it is important to discover the world, the people who live in it; to enhance our minds instead of closing them… The most interesting thing about a real trip is that you can't control it. You can't control adventures”.